There are two
basic reasons you have a web site. The first is to provide an information type
web site. The second is to sell your products and/or services. If you are going
to be selling a product or service online you must have the ability to accept
credit cards. The following are some things to look for when you are talking to
a credit card processing company.
Do they
charge an upfront application fee?
Most companies will charge a $25.00 upfront application fee. Do your shopping,
as some charge as little as ten and some we researched charged zero.
Do they
charge a set up fee?
This fee varies between processing companies and the type of products you are
selling. Again, our research came up with some companies that charged a zero set
up and some companies charge as much as $195.00. The type of product that you
are selling will have an effect on what the set up charge is.
What is a
virtual terminal?
Click below for a live demo of a virtual terminal
http://www.eadvancedpaymentsolutions.com/vterm.html.
The virtual terminal or payment gateway is what is used to allow your customers
to purchase a product from your website real time. It operates under they same
technology as when you go into a store and the counter person swipes your credit
card through a machine. The only difference is your customers enter their credit
card number in the computer. 8-10 seconds later the sale is complete and you
receive notification via e-mail.
What does
the virtual terminal cost?
A few years age companies were selling the virtual terminal for as much as
$2000.00 or on a monthly lease of anywhere from $39-$59 per month for 4 years.
Prices have come down a lot since then. Prices range at this point from $99-299,
again depending on the type of product that you are selling. Companies that take
on mid to high risk accounts will charge more. Again it is important to do your
shopping, we found a couple of companies that actually charge zero for the
virtual terminal. One other thing regarding the virtual terminal. There is a
monthly fee. Usually $10-$20 per month.
What are
the customary rates and monthly fees?
Studies do show that by accepting credit cards either in a retail establishment
or online total sales will increase anywhere from 50-1000%. If you are selling a
product online it is an absolute necessity to accept credit cards. If you are
not sure what direction to go, talk to the person that is hosting your web site.
Processing companies will sometimes work out a special pricing programs
specifically for web hosting company clients.